The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy. This is a point I often make to my clients is to always be building that list of interested and potential customers, it'll save money in the long run.
http://www.clickz.com/clickz/column/2407548/5-ways-to-maximize-roi-with-custom-audiences
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